“Wanna Kicks” the iOS app uses stoked reality to let you “ try on” various pairs of sneakers.
You simply choose a pair of kicks from the list of 3D models, point your camera at your feet, and — bingo — you’re now nearly wearing your chosen footwear.
The effect is enough instant and tracks nicely well as you move and rotate your bases or change camera angle”wanna kicks”. You can indeed try walking and the AR app will follow your steps. It doesn’t work relatively as well standing in front of a glass, which would be more useful, but that’s a commodity maker say they’re working on.
Eventually, still, Wannaby believes its technology can help both guests and retailers. The premise is simple The better idea you have of how a brace of lurkers will look when you’re actually wearing them, the more likely you’re to make the right purchase and the less likely you’re to return an item. Online retailers spend a lot of their perimeters trying to get guests to convert, and arguably indeed further servicing returns.
“ Our charge is to break online shopping walls,” Wannaby CEO and ex-Googler Sergey Arkhangelskiy tell me. “ We believe that AR try-on can help guests to shop online and will wash down the difference between online and offline shopping. We see two major problems in the shoe request. Online transformations are relatively low, and returns are relatively high, in comparison to traditional‘ slipup-and-mortar shopping. The capability to try lurkers with your phone before buying online should shift transformations, engagement, and returns.
” Arkhangelskiy argues that AR is also a great marketing tool. Commonly, Wanna Kicks lets you save a print of your feed sheathe in new virtual lurkers, which you can also partake on social media. Videotape sharing is in the channel, too.
“ Multiple shoe brands are presenting their new releases both online and offline,” he says. “ Lots of guests are eager to know further about new lurker releases, and AR is a great new way for people to witness lurkers that are new to the requestor are about to get to the request. Basically, this is the main idea behind Wanna Kicks allowing druggies to choose and decide whether they like a shoe or not without visiting a physical store.
” Under the hood, Wannaby says it uses sophisticated “ 3D figure algorithms” together with neural networks to identify the position of the shoe in space. It’s these algorithms that the incipiency says are its secret sauce and the company’s main invention. To onboard lurkers into the app, Wannaby utilises its own plant to produce bespoke 3D models.
“ We ’ve erected Wanna Kicks for Gen Z and millennials who are interested in buying lurkers and eager to know whether they will fit their style or not,” adds Arkhangelskiy. “ The AR and AI community will love our launch as well — we ’ve fulfilled a really delicate task in computer vision and picture.” Meanwhile, Wannaby is backed by Bulba Gambles and Haxus. The incipiency has raised$ 2 million in seed backing to date.
